Effective business writing skills (ICAS)


A recent survey suggests that around 90% of all newsletters and promotional material go straight into the bin (or the delete box). This is obviously a waste of time and resources, so it makes sense to use language and presentation to grab the reader's attention and make them want to read your written work.

The same principles apply to writing punchy business reports and proposals. As well as helping you to sell your business, this course will help you to write clear advice letters and memos.

Learning outcomes:

On completion of this course you will have an understanding of:

  • the worst writing pitfalls and how to avoid them
  • best practice principles for plain English
  • the six golden rules of clear writing
  • some practical tips for making a strong impact on the reader

Authored by: John Trimbos

John Trimbos is an experienced trainer specialising in interpersonal and management training. He is a solicitor admitted in England and Wales, and is an Associate Member of the Chartered Institute of Personnel and Development.

A CPD certificate of completion will be provided by BPP Professional Education Limited upon successful completion of the online course.

CPD Points: 1

CPD Duration (hours): 1

Access: 12 months from purchase date

Price: £35.00 (excludes VAT)