General data protection regulations (GDPR) - direct marketing (ICAS)


This course summarises the key provisions of the General Data Protection Regulation and the Privacy and Electronic Communications Regulations 2003 in respect of the topic of direct marketing and explains how organisations can comply with their key provisions. There will also be a brief summary of the key content of the draft Regulation on Privacy and Electronic Communications Regulation.

Learning Outcomes: 

By the end of this course, participants will obtain a greater understanding of:


  • requirements of the right to object
  • the need for marketing information to be provided in ‘clear and separate’ form
  • the issues that arise in respect of both consent and legitimate interests
  • the more stringent rules that exist in respect of e-mail and sms marketing
  • the requirements of the soft opt-in
  • applying these rules to a series of scenarios
  • what steps need to be taken so as to ensure compliance with these rules
  • the likely consequences in terms of enforcement in the event of a breach
  • proposed changes set out in the latest version of the Regulation on Privacy and Electronic Communications


This course is also included in the following pack: Regulation compliance pack

Authored by: Keith Markham

Keith Markham qualified as a Solicitor in 2001 and now works as a freelance presenter of training courses.

A CPD certificate of completion will be provided by BPP Professional Education Limited upon successful completion of the online course.

CPD Points: 1

CPD Duration (hours): 1

Access: 12 months from purchase date

Price: £50.00 (excludes VAT)