Pricing strategies and tactics


A key driver of the success of any business is the appropriate setting of the price of its products and services. Finance has an important role to play in driving revenue through pricing management but has a tendency to focus time on costing.

Pricing for finance managers often concentrates on product pricing and costs. This course will move through and beyond the expected approach to emphasise service provision pricing and alternative ways to price services.

This course will provide you with an introduction to traditional and alternative determinants of price; and help you to consider their applicability to your own business and the role finance function can play in supporting pricing decision making.

Learning outcomes:

On completion of this course you will be able to:

  • Appreciate the importance of pricing to financial performance
  • Describe typical drivers of price
  • Discuss selected issues in setting price for services
  • Consider alternative performance and value based pricing approaches
  • Appraise your own role in supporting pricing decision-making

Authored by: Roy Chambers

Roy Chambers is a finance professional with international senior commercial experience in a major plc and a background in finance training. Roy combines experience with development skills to improve business finance through better strategy, evaluation, decisions and leadership.

Roy consults for businesses in various sectors and his courses reflect hands-on knowledge of leading finance functions and managing strategy & planning and acquisition projects.

CPD Points: 1

CPD Duration (hours): 1

Access: 12 months from purchase date

Price: £35.00 (excludes VAT)